Let's kill 'eco-friendly': what the EmpCo Directive means for your green claims
Since 27 September 2026, the EmpCo Directive and the Belgian law transposing it can make vague green claims such as ‘eco-friendly’ unlawful in themselves. We explain the difference between the black list and the open norm, Belgium’s six-month enforcement pause for old stock, and what the new article 7(7) means for sustainability filters on your webshop.
Zalando accepts commitments regarding greenwashing
A first step in the action against greenwashing on a European level: Zalanda commits to emoving misleading sustainability flags and icons displayed next to products offered on its platform. Read all about it in an interview with Fashion United.
Distinguishing copyright and design rights in the fashion industry
In works of applied art, like fashion and design, both copyright and design rights can provide protection. In a recent decision, the Paris Appeal Court clarified the underlying principles of both intellectual property rights.
Upcycling and intellectual property: foes or friends?
Where eco-consciousness meets intellectual property: this article explores the intersection between copyright, trademark law and upcycling.